Sell-Side Advisory
Sell For What
Your Business
Is Actually Worth.
Most buyers have completed this transaction dozens of times. Most sellers, once. That asymmetry β in experience, information, and negotiating leverage β is the single largest threat to your final number. Achieve Corporation runs a confidential, senior-led process that systematically closes the gap.
Achieve Corporation works with a small number of clients at any one time. That is not a limitation β it is the point.
The Right Fit
This Process Is Built
For One Type of Seller.
Owner-managed businesses with enterprise values between Β£5 million and Β£75 million. Founders approaching their first β and typically only β transaction. Business owners who understand that the preparation phase determines the price, not the negotiation phase.
If you are considering a sale in the next six to eighteen months, or you have already been approached by a buyer, this is the conversation to have first.
We do not work with sellers who need a quick disposal. We work with sellers who intend to leave with the maximum defensible value for what they have spent years building.
We work with a small number of clients at any one time. Every one of them gets the same thing: Mark Ross Roberts, directly, from first call to completion.
Β£5 million to Β£75 million enterprise value. Within this range, Achieve Corporation operates as primary deal counsel β not a referral channel.
Owner-managed and founder-led businesses. Shareholders who are also operators, where the sale has both financial and personal dimensions to manage.
At any stage β first conversation to live approach. We advise earlier is always better, but the process is built to run from wherever you currently stand.
Manufacturing. Professional services. Technology. Distribution. Healthcare. Construction. If the financials are robust and the business is defensible, we can take it to market.
Verified Performance
Of completed deals close within our initial valuation range.
That number has one explanation: the valuation is produced to hold under institutional scrutiny, not to win a mandate. A number that survives due diligence is a number the buyer cannot erode. An adviser who defends the model is an adviser who protects the price.
The Mandate Process
Five Stages. One Outcome.
Maximum Value.
Most business owners sell once in a lifetime. Most buyers have done this dozens of times. That asymmetry β in experience, in information, in negotiating leverage β is the single biggest threat to your final number. This process is designed to neutralise it at every stage.
Confidential Discovery & NDA Framework
Your outcome, your timeline, your non-negotiables. We map the commercial and personal objectives that will shape the entire deal structure β deferred consideration, retain-and-earn, clean break, management continuity.
Confidentiality is legally ringfenced from the first conversation. No public disclosure. No team disruption. Nothing leaks.
Investor-Grade Valuation & Information Memorandum
FMVA-standard financial modelling. DCF, EV/EBITDA multiples, precedent transactions. The Information Memorandum is written to make qualified buyers compete β not to hand them the tools to negotiate you down.
Precision Buyer Identification & Engagement
Your business is not advertised. Buyers are identified, assessed, and ranked before any approach is made. Strategic acquirers are mapped against stated acquisition criteria. PE funds are qualified against investment mandate and current deployment timelines.
Only buyers who meet the threshold receive the blind teaser. Your name does not appear before an NDA is signed.
Structured Negotiation & Heads of Terms
80% data, 20% EQ. Competing offers are presented simultaneously to maintain pricing tension and structural discipline. Deal terms are negotiated in full β price, form of consideration, conditions, warranties, earn-out mechanics, management obligations.
We do not permit buyers to treat Heads of Terms as the opening position for a second round of price reduction.
Due Diligence, SPA & Completion
The diligence pack is prepared before buyers request it. Every data room document is organised to institutional standard. Legal, financial, and tax advisers are coordinated without allowing the process to fragment.
The SPA is reviewed line by line for warranty and indemnity exposure. Completion is managed to protect both the financial outcome and the business relationships that continue beyond it.
What's Included
Senior-Partner Access.
Institutional Standards.
Achieve Corporation does not operate on volume. A limited number of sell-side mandates are accepted each quarter. Every client engages directly with Mark Ross Roberts β not a team lead, not an account manager, not an analyst developing their deal experience at your expense.
Mandated Buyer Network
Active relationships with corporate acquirers and PE funds currently deploying capital. Not a database. Not a contact directory. Real mandates, real deal appetite, real timing. When your business enters the market, it enters in front of buyers who are actively looking to buy.
Total Confidentiality
Your team does not know. Your customers do not know. Your competitors do not know. The process runs entirely under NDA, with blind teasers used until the buyer is qualified and signed. Confidentiality is not a feature we add β it is the structure the entire process is built around.
Forensic Valuation
FMVA-standard financial modelling. DCF, trading comparables, transaction precedents. The number is defensible, not aspirational β which is precisely why it holds through due diligence when a lesser adviser's number would not.
Deal Momentum Protection
Delays kill deals. When a buyer moves, we respond. When a deadline approaches, we are ahead of it. Deal momentum is not a soft commitment β it is how 30% faster completion is actually achieved.
Legal Cost Reduction
Our in-house Heads of Terms and SPA review process reduces legal exposure and cost before the matter reaches your solicitor's desk. Structure is already agreed. Positions are already documented. Sellers routinely save up to 40% on legal fees as a direct result.
Adaptive Deal Strategy
Market conditions shift. Buyer appetite changes. Sector multiples move. If conditions change mid-process, we adapt without sacrificing price integrity or losing momentum. The framework is forensic. The execution is responsive. The outcome is protected.
The Honest Comparison
The Adviser You Instruct
Determines the Price You Accept.
The business broker model runs on volume. Their incentive is a completed transaction β not your maximum price. The large corporate finance house model runs on mandate size. Below Β£20 million enterprise value, your deal goes to the junior team. Achieve Corporation operates on a different model entirely.
A limited number of sell-side mandates are accepted each quarter. Your transaction is not one of fifty β it is one of four. The attention that earns reflects that.
Every financial model is produced to Corporate Finance Institute standard β the same rigour applied when negotiating against corporate groups at Β£3.2 billion group level.
The cost is agreed before the work begins. No hourly billing drift. No open-ended retainer scope creep. No invoice that arrives larger than the engagement letter suggested.
Active in the market every week. Current sector multiples, current buyer appetite, current deal structures β not benchmark data from a report produced six months ago.
UK mid-market M&A advisory. Β£5mβΒ£75m enterprise value. Not generalist corporate advisory. Not accountancy with occasional deal work. This is the only thing Achieve Corporation does.
Mark Ross Roberts FMVA, CBCA leads every mandate personally. There is no model in which your transaction is delegated.
Completed Transactions
What a Well-Run Process
Actually Delivers.
Three anonymised case studies. Sector, geography, and identifying detail changed to protect confidentiality. The numbers are real.
Start Here
20 Minutes.
Complete Clarity.
One conversation with Mark Ross Roberts. Confidential. No pitch deck. No junior team taking notes. You will leave with:
- A realistic enterprise value range for your business at today's market multiples
- A timeline-locked roadmap to a clean exit, built around your personal objectives
- Straight answers to your most pressing questions on confidentiality and deal risk
- A clear understanding of where your deal sits in the current buyer market
No obligation Β· Strictly confidential Β· Mark Ross Roberts, FMVA, CBCA
